Blog 2017-12-14T00:08:00+00:00
December 15,2017

New Year = New Possibilities

The end of a year is always a good time to look back on the past 12 months to see what has been accomplished, what worked and what didn’t and what still needs to [...]

August 24,2017

A Deeper Understanding of Wellness Plan Management

Are Recurring Payments Causing You Pain? Veterinary practices are realizing that their clients love wellness plans. In fact, American’s have loved membership type programs in other industries for years. At the core of any [...]

July 31,2017

Marketing Your Wellness Plan Program

Last week we talked about the importance of building a wellness plan program that encompasses your practice’s brand, and even more importantly, how to go about actually determining and refining your practice’s brand. Your [...]

July 18,2017


Wellness Plans: Back in December, 2015 we published a blog titled That Dirty Word ‘Discounting.’ After recently reviewing that article, we are comfortable saying that we were on the mark with our recommendations on [...]

July 13,2017

Wellness Plans: You Have Options

What Is Your Wellness Plan Optional Services Strategy? Now that you have completed written standards of care based on age and species, these will become the core service offerings of your wellness plans (last Week’s [...]

July 6,2017

What’s in Your Plan?

Establishing Preventive Care Protocols. It sounds simple. Wellness plans work best when they are based on a practice’s written standards of care for preventive medicine. But we realize that isn’t so simple. According to results [...]

June 26,2017

Wellness Plans: Break Free of The Misconceptions

Today’s wellness plan programs mean healthy pets and healthier practices. It is time to address, and “put to bed,” some misconceptions about wellness plans. It is easy to hang on to these misconceptions as [...]

November 11,2016

The Biggest Loser

About ten years ago I had the privilege of managing an amazing team of veterinarians and support staff, and the strength of this team enabled us to do many unique things in our practice. One [...]